> **Attention economics** is an approach to the [management of information](https://en.wikipedia.org/wiki/Information_management "Information management") that treats human [attention](https://en.wikipedia.org/wiki/Attention "Attention") as a scarce [commodity](https://en.wikipedia.org/wiki/Commodity "Commodity") and applies [economic theory](https://en.wikipedia.org/wiki/Economic_theory "Economic theory") to solve various information management problems. According to [Matthew Crawford](https://en.wikipedia.org/wiki/Matthew_Crawford "Matthew Crawford"), "Attention is a [resource](https://en.wikipedia.org/wiki/Resource "Resource")—a person has only so much of it.
>In a so-called attention economy, what better way to prove that you’ve paid attention to something than to remix it? Meet the folk music of the twenty-first century.